Steve’s | Do Christmas Your Way
Steve’s – Do Christmas Your Way Fashion Branded content Movie Christmas film A surreal and ironic take on celebrating Christmas in your own way. For Steve’s, we created a Christmas film that celebrates the freedom to be yourself, especially during the holidays.In an imaginary city inspired by New York, a ballerina, an astronaut and a crocodile – the same characters from the Legacy photographic campaign – move through three parallel Christmases, each with its own rhythm and style. Three worlds that observe one another, brush past each other and, for a brief moment, meet.What brings them together is the same pair of Steve’s, interpreted in completely different ways. The film was created entirely using artificial intelligence, as a natural extension of the visual universe of the Legacy campaign, blending fashion, imagination and irony into a story of authenticity, diversity and respect – values that define Steve’s independent and sustainable identity. Agency: Glue ALL WORKS INDUSTRIAL RELATED WORKS 112 – Numero Unico per le emergenze Ripet | Social Activation Veralab | Perfectly Imperfect
Ripet | Social Activation
Ripet | Social Activation Community Branded content How can recycling be told in a way that is clear, impactful and close to people’s everyday lives? For Ripet Srl, we designed and coordinated a social activation in Sanremo with the goal of turning a complex issue into a simple and engaging message. To strengthen the project, we involved The Sea Republic: its daily connection with the sea and its concrete commitment to protecting it gave the campaign the credibility it needed to reach the right audience. Three reels turned recycling into an accessible, tangible story: not theory, but everyday actions brought to life through the direct language of social media. A teamwork effort that carried Ripet’s message right where plastic should never end up: the sea. Playlist 3 Video Reel 1 0:16 Reel 2 0:16 Reel 3 0:16 ALL WORKS INDUSTRIAL RELATED WORKS Ripet | Social Activation Veralab | Perfectly Imperfect FIGC | Questa è la Nazionale
Steve’s | Time is Fluid
Steve’s | Time is Fluid Fashion Commercial Branded content Movie Legacy Campaign Time is fluid: it flows, shifts, transforms.From this idea was born the launch video for Steve’s Legacy collection, where the sneakers take center stage as a symbol of constant movement across different spaces and eras. We gave shape to the creative concept by turning it into a layered visual experience: custom-built sets, contrasting aesthetics in dialogue with each other, and camera movements designed to capture the natural flow of images. Alongside the video, we also produced a series of photographs that amplify the narrative and strengthen the campaign’s visual identity.A production that combines technical precision and narrative research, giving every detail its place in the story. CreditsConcept: Glue AI StudioDirector: Greg FerroProduction: Officina38 ALL WORKS INDUSTRIAL RELATED WORKS Veralab | Perfectly Imperfect FIGC | Questa è la Nazionale 250° anniversario Guardia di Finanza
Steve’s | The New Origin
Steve’s Fashion Commercial Branded content Movie The New Origin When we say sustainable fashion, we say Steve’s! A young and dynamic start-up from Turin, Steve’s has entrusted Glue Agency and us with the production of photo and video content for their communication channels. Like “The New Origin”, the latest film we created for them: a visual journey that highlights the authentic and sustainable style of Made in Italy. The stars? Sneakers made from apple-skin, derived from the waste of apple farms in Trentino. Innovation, ethics, and design, all in one story. Perfect for anyone who wants to wear craftsmanship, style, and sustainability. Agency: Glue Production: Officina38 Editing: Margherita Chiatti ALL WORKS INDUSTRIAL RELATED WORKS FIGC | Questa è la Nazionale 250° anniversario Guardia di Finanza Officina38 Showreel 2023
Omega Speedmaster
https://vimeo.com/manage/videos/943134914 Omega Speedmaster Fashion Tech Commercial Branded content Corporate Many VIPs for the Omega Speedmaster Collection! We produced this video for the launch of the Omega Speedmaster Collection. The footage was taken during an event that featured numerous stars from the worlds of cinema, fashion, and music. Enjoy watching! Directed by Mutant DP: Lucas Hofer EP: Anna Frandino 1AC: Matteo Canzano Gaffer: Stefano Mattiocco Production: Officina38 Edit: Giorgio Nasti Color: Blanca Monagas OMEGA Art Director: Samir El Bourachdi ALL WORKS INDUSTRIAL RELATED WORKS 250° anniversario Guardia di Finanza Officina38 Showreel 2023 Ripet | Dire, Fare, Riciclare
Officina38 Showreel 2023
Officina38 showreel 2023 Community Fashion Food Health Hôtellerie Industrial Sport Tech Commercial Branded content Corporate Graphic animation Tutorial Movie Here is the new showreel of Officina38! A video journey through our works of the last times. From the set with the great Orietta Berti to the campaign on road safety of Autostrade per l’Italia with Giacomo Giorgio, passing through athletics fields, Formula1 slopes, volleyball courts alongside athletes and athletes at the top… …and more beaches, kitchens, theatres, factories. We worked in every location and used the most disparate shooting techniques to talk about #food #fashion #sport #tech and tell the projects and brands that in recent years have entrusted us with their stories to tell. Find out more at our Works page. ALL WORKS INDUSTRIAL RELATED WORKS MM Construction Autostrade per l’Italia | Campagna sicurezza stradale Autostrade per l’Italia | Mestieri
IDEXE’
IDEXE’ Fashion Branded content “In the clothes we produce, woven together like warp and weft, you will find the same values as the first garment produced more than 50 years ago: passion, attention to detail, quality, taste and originality”. For IDEXE’, of the Mauli SpA group, a leading brand in the children’s clothing sector (0-14 years) with over 200 stores in Italy and around the world, we take care of the brand image by creating contents for the web and social channels. We are in charge of the production and artistic direction of the photo and video shootings for the Spring Summer and Fall Winter collections, following each phase: from location scouting to setting up, up to the moment of shooting and filming on set. ALL WORKS FASHION RELATED WORKS IDEXE’ Smile Solar Officina38 – Autumn mood
Birba Trybeyond
Birba Trybeyond Fashion Birba Trybeyond is a brand specialized in children and teen clothing (Birba 0-3 years and Trybeyond 3-14 years). Italian design, customer satisfaction and competitive pricing are the brand’s distinctive elements. For Birba Trybeyond we work on social media communication, with particular focus on photo and video productions.The leading characters? The energy, the determination, and the joy of life reinforced by comfortable and high-quality clothing! ALL WORKS FASHION RELATED WORKS Missoni Fashion Film Smile Solar A Club Called Rhonda – Trailer
Diadora
Diadora Fashion Sport “The real goal is the next step!” Sports narrative often moves on stereotypes and mental schemes. They taught us that you play to win, you race to finish first and you must aim at the finish line as the true goal. What if this message was challenged? What if the only way to experience sport was actually your own? Diadora invites us to reflect on the meaning of sport to rewrite its rules together. In collaboration with our friends and partners at Duel: Film, Officina38 supervised as executive producer for photo & video shootings, the campaigns Fall-Winter and Spring-Summer for the legendary Italian sportswear and footwear brand Diadora. Are you ready for the next step? Photographer: Luca Fontana ALL WORKS FASHION RELATED WORKS Fiorentini | Spot peanut butter Ferrari F1-75: Beauty Car Birba Trybeyond
Bronzallure Milano
Bronzallure Milano Fashion Officina38 turns pink.For the client Bronzallure, a bijoux brand from Milano, we produced a series of clips that highlight the femininity and the elegance of these jewels designed and made in Italy.Thanks to a wonderful testimonial, actress Anna Safroncik, the spot delivers an emotional and refined look at the new Purity collection. Moi, je vie en rose! Director: Jacopo Ficulle ALL WORKS FASHION RELATED WORKS Officina38 – Autumn mood Smile Solar IDEXE’