Bolaffi | Vittorio Emanuele II Gold Marengo
Bolaffi – Marengo d’oro di Vittorio Emanuele II Community Commercial Branded content Generative AI and real footage come together in a TV campaign dedicated to a gold Marengo from Risorgimento-era Italy. For Bolaffi, we created a TV campaign dedicated to the gold Marengo of Vittorio Emanuele II, bringing to the screen the historical value of a coin that has crossed the history of Italy. The project combines AI-generated images and real footage, creating a narrative built on two levels: on one side, the reconstruction of atmospheres, contexts and imagery connected to the history of the Marengo and the Risorgimento; on the other, a close observation of the real object, captured in its physical presence. The structure of the spot was designed for the television format: in just a few seconds, historical reconstruction, product details and collectible value coexist in an essential narrative balance. CreditsDirection: Greg Ferro Production: Glue StudioEditor: Margherita Chiatti ALL WORKS INDUSTRIAL RELATED WORKS BOLAFFI | Gronchi rosa BOLAFFI | Marengo D’oro Vittorio Emanuele II Powerade – Milano Cortina 2026
Bolaffi – Gronchi rosa
Bolaffi – Gronchi rosa Community Commercial Branded content A visual story dedicated to one of the most iconic stamps in Italian collecting. For Bolaffi, we created a campaign dedicated to the Gronchi Rosa, designed for major TV channels transforming the story of the legendary stamp into a cinematic visual narrative. The project combines AI-generated images with real macro footage, building an imaginary world suspended between historical reconstruction, philatelic memory and the enhancement of the object itself. AI played a central role in recreating the contexts, atmospheres and events connected to the stamp’s history, while the macro footage allowed us to enhance its textures, material qualities and details. From the black-and-white atmospheres to the details of the Gronchi Rosa, every visual choice contributes to conveying the fascination of a unique piece that has entered the imagination of Italian collecting. CreditsDirection: Greg FerroProduction: Glue StudioEditor: Margherita Chiatti ALL WORKS INDUSTRIAL RELATED WORKS Powerade – Milano Cortina 2026 112 – Numero Unico per le emergenze Ripet | Social Activation
Powerade – Milan Cortina 2026
Sport Community Powerade – Milan Cortina 2026 Commercial Branded content The Olympic mindset: going beyond the finish line. For Powerade, ahead of the Milan-Cortina 2026 Olympic and Paralympic Games, we explored the deeper, more human side of sporting performance. Through the stories of four exceptional athletes – Federica Brignone, Patrick Feurstein, Ingrid Landmark and René De Silvestro – we explored the balance between physical preparation and mental strength. A visual journey through adverts and photographs in which discipline, mindset and hard work reflect the brand’s values. This cross-media project came to life across digital channels and the pages of major national newspapers, celebrating not only victory, but the journey required to achieve it. Playlist 4 Video Federica Brignone 0:16 Renè De Silvestro 0:16 Ingrid Landmark Tandrevold 0:16 Patrick Feurstein 0:16 ALL WORKS INDUSTRIAL RELATED WORKS 112 – Numero Unico per le emergenze Ripet | Social Activation Veralab | Perfectly Imperfect
Steve’s | Do Christmas Your Way
Steve’s – Do Christmas Your Way Fashion Branded content Movie Christmas film A surreal and ironic take on celebrating Christmas in your own way. For Steve’s, we created a Christmas film that celebrates the freedom to be yourself, especially during the holidays.In an imaginary city inspired by New York, a ballerina, an astronaut and a crocodile – the same characters from the Legacy photographic campaign – move through three parallel Christmases, each with its own rhythm and style. Three worlds that observe one another, brush past each other and, for a brief moment, meet.What brings them together is the same pair of Steve’s, interpreted in completely different ways. The film was created entirely using artificial intelligence, as a natural extension of the visual universe of the Legacy campaign, blending fashion, imagination and irony into a story of authenticity, diversity and respect – values that define Steve’s independent and sustainable identity. Agency: Glue ALL WORKS INDUSTRIAL RELATED WORKS 112 – Numero Unico per le emergenze Ripet | Social Activation Veralab | Perfectly Imperfect
Ripet | Social Activation
Ripet | Social Activation Community Branded content How can recycling be told in a way that is clear, impactful and close to people’s everyday lives? For Ripet Srl, we designed and coordinated a social activation in Sanremo with the goal of turning a complex issue into a simple and engaging message. To strengthen the project, we involved The Sea Republic: its daily connection with the sea and its concrete commitment to protecting it gave the campaign the credibility it needed to reach the right audience. Three reels turned recycling into an accessible, tangible story: not theory, but everyday actions brought to life through the direct language of social media. A teamwork effort that carried Ripet’s message right where plastic should never end up: the sea. Playlist 3 Video Reel 1 0:16 Reel 2 0:16 Reel 3 0:16 ALL WORKS INDUSTRIAL RELATED WORKS Ripet | Social Activation Veralab | Perfectly Imperfect FIGC | Questa è la Nazionale
Steve’s | Time is Fluid
Steve’s | Time is Fluid Fashion Commercial Branded content Movie Legacy Campaign Time is fluid: it flows, shifts, transforms.From this idea was born the launch video for Steve’s Legacy collection, where the sneakers take center stage as a symbol of constant movement across different spaces and eras. We gave shape to the creative concept by turning it into a layered visual experience: custom-built sets, contrasting aesthetics in dialogue with each other, and camera movements designed to capture the natural flow of images. Alongside the video, we also produced a series of photographs that amplify the narrative and strengthen the campaign’s visual identity.A production that combines technical precision and narrative research, giving every detail its place in the story. CreditsConcept: Glue AI StudioDirector: Greg FerroProduction: Officina38 ALL WORKS INDUSTRIAL RELATED WORKS Veralab | Perfectly Imperfect FIGC | Questa è la Nazionale 250° anniversario Guardia di Finanza
Veralab | Perfectly Imperfect
Veralab – Perfectly Imperfect Community Commercial Branded content Movie The commercial that aired during Sanremo 2025! Perfectly Imperfect is the Veralab commercial created for the campaign that aired on TV during Sanremo 2025. It is an integrated communication project designed to reach a broad and diverse audience through a multichannel strategy that combined television, digital, and Out Of Home, achieving massive coverage and a strong visual and emotional impact. The commercial was entirely filmed in Turin, with shoots taking place in four different locations – each carefully selected to enhance the aesthetics and message of the campaign. The production required detailed planning and strict control over all logistical and organizational aspects. A team effort that brought out every detail to maximize visibility and impact. Creative agency: Dentsu Creative Italy Production House: Casta Diva Director: Enea Colombi Client: Veralab ALL WORKS INDUSTRIAL RELATED WORKS FIGC | Questa è la Nazionale 250° anniversario Guardia di Finanza Officina38 Showreel 2023
Steve’s | The New Origin
Steve’s Fashion Commercial Branded content Movie The New Origin When we say sustainable fashion, we say Steve’s! A young and dynamic start-up from Turin, Steve’s has entrusted Glue Agency and us with the production of photo and video content for their communication channels. Like “The New Origin”, the latest film we created for them: a visual journey that highlights the authentic and sustainable style of Made in Italy. The stars? Sneakers made from apple-skin, derived from the waste of apple farms in Trentino. Innovation, ethics, and design, all in one story. Perfect for anyone who wants to wear craftsmanship, style, and sustainability. Agency: Glue Production: Officina38 Editing: Margherita Chiatti ALL WORKS INDUSTRIAL RELATED WORKS FIGC | Questa è la Nazionale 250° anniversario Guardia di Finanza Officina38 Showreel 2023
Omega Speedmaster
https://vimeo.com/manage/videos/943134914 Omega Speedmaster Fashion Tech Commercial Branded content Corporate Many VIPs for the Omega Speedmaster Collection! We produced this video for the launch of the Omega Speedmaster Collection. The footage was taken during an event that featured numerous stars from the worlds of cinema, fashion, and music. Enjoy watching! Directed by Mutant DP: Lucas Hofer EP: Anna Frandino 1AC: Matteo Canzano Gaffer: Stefano Mattiocco Production: Officina38 Edit: Giorgio Nasti Color: Blanca Monagas OMEGA Art Director: Samir El Bourachdi ALL WORKS INDUSTRIAL RELATED WORKS 250° anniversario Guardia di Finanza Officina38 Showreel 2023 Ripet | Dire, Fare, Riciclare
Officina38 Showreel 2023
Officina38 showreel 2023 Community Fashion Food Health Hôtellerie Industrial Sport Tech Commercial Branded content Corporate Graphic animation Tutorial Movie Here is the new showreel of Officina38! A video journey through our works of the last times. From the set with the great Orietta Berti to the campaign on road safety of Autostrade per l’Italia with Giacomo Giorgio, passing through athletics fields, Formula1 slopes, volleyball courts alongside athletes and athletes at the top… …and more beaches, kitchens, theatres, factories. We worked in every location and used the most disparate shooting techniques to talk about #food #fashion #sport #tech and tell the projects and brands that in recent years have entrusted us with their stories to tell. Find out more at our Works page. ALL WORKS INDUSTRIAL RELATED WORKS MM Construction Autostrade per l’Italia | Campagna sicurezza stradale Autostrade per l’Italia | Mestieri