Powerade – Milan Cortina 2026
Sport Community Powerade – Milan Cortina 2026 Commercial Branded content The Olympic mindset: going beyond the finish line. For Powerade, ahead of the Milan-Cortina 2026 Olympic and Paralympic Games, we explored the deeper, more human side of sporting performance. Through the stories of four exceptional athletes – Federica Brignone, Patrick Feurstein, Ingrid Landmark and René De Silvestro – we explored the balance between physical preparation and mental strength. A visual journey through adverts and photographs in which discipline, mindset and hard work reflect the brand’s values. This cross-media project came to life across digital channels and the pages of major national newspapers, celebrating not only victory, but the journey required to achieve it. Playlist 4 Video Federica Brignone 0:16 Renè De Silvestro 0:16 Ingrid Landmark Tandrevold 0:16 Patrick Feurstein 0:16 ALL WORKS INDUSTRIAL RELATED WORKS 112 – Numero Unico per le emergenze Ripet | Social Activation Veralab | Perfectly Imperfect