For Bolaffi, we created a TV campaign dedicated to the gold Marengo of Vittorio Emanuele II, bringing to the screen the historical value of a coin that has crossed the history of Italy.

The project combines AI-generated images and real footage, creating a narrative built on two levels: on one side, the reconstruction of atmospheres, contexts and imagery connected to the history of the Marengo and the Risorgimento; on the other, a close observation of the real object, captured in its physical presence.

The structure of the spot was designed for the television format: in just a few seconds, historical reconstruction, product details and collectible value coexist in an essential narrative balance.

Credits
Direction: Greg Ferro
Production: Glue Studio
Editor: Margherita Chiatti