For Ripet Srl, we designed and coordinated a social activation in Sanremo with the goal of turning a complex issue into a simple and engaging message.

To strengthen the project, we involved The Sea Republic: its daily connection with the sea and its concrete commitment to protecting it gave the campaign the credibility it needed to reach the right audience.

Three reels turned recycling into an accessible, tangible story: not theory, but everyday actions brought to life through the direct language of social media.

A teamwork effort that carried Ripet’s message right where plastic should never end up: the sea.