A surreal and ironic take on celebrating Christmas in your own way.

For Steve’s, we created a Christmas film that celebrates the freedom to be yourself, especially during the holidays.
In an imaginary city inspired by New York, a ballerina, an astronaut and a crocodile – the same characters from the Legacy photographic campaign – move through three parallel Christmases, each with its own rhythm and style.

Three worlds that observe one another, brush past each other and, for a brief moment, meet.
What brings them together is the same pair of Steve’s, interpreted in completely different ways.

The film was created entirely using artificial intelligence, as a natural extension of the visual universe of the Legacy campaign, blending fashion, imagination and irony into a story of authenticity, diversity and respect – values that define Steve’s independent and sustainable identity.

Agency: Glue