Perfectly Imperfect is the Veralab commercial created for the campaign that aired on TV during Sanremo 2025.

It is an integrated communication project designed to reach a broad and diverse audience through a multichannel strategy that combined television, digital, and Out Of Home, achieving massive coverage and a strong visual and emotional impact.

The commercial was entirely filmed in Turin, with shoots taking place in four different locations – each carefully selected to enhance the aesthetics and message of the campaign.

The production required detailed planning and strict control over all logistical and organizational aspects.

A team effort that brought out every detail to maximize visibility and impact.

Creative agency: Dentsu Creative Italy
Production House: Casta Diva
Director: Enea Colombi
Client: Veralab