Officina38

Samsung Interactive Movie

Officina38 is proud to be involved in the creation of the first educational interactive movie in the world.

Irreverent and comical, made with the extraordinary participation of Elio and Frank Matano (supported by well-known influencers), the short film was created for salespeople, with the aim of revealing the features of the new Samsung Galaxy S22 with a highly innovative and engaging approach. During the online viewing, which took place on a reserved platform and only on the day of the product launch, viewers found themselves facing crossroads and through their choices influenced the evolution of the plot.

This work was awarded the 1st Event B2I prize at the BEA – Best Event Awards 2022.

Agency: Ninetynine

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