Time is fluid: it flows, shifts, transforms.
From this idea was born the launch video for Steve’s Legacy collection, where the sneakers take center stage as a symbol of constant movement across different spaces and eras.

We gave shape to the creative concept by turning it into a layered visual experience: custom-built sets, contrasting aesthetics in dialogue with each other, and camera movements designed to capture the natural flow of images.

Alongside the video, we also produced a series of photographs that amplify the narrative and strengthen the campaign’s visual identity.
A production that combines technical precision and narrative research, giving every detail its place in the story.

Credits
Concept: Glue AI Studio
Director: Greg Ferro
Production: Officina38