Steve’s | Do Christmas Your Way
Steve’s – Do Christmas Your Way Fashion Branded content Movie Christmas film A surreal and ironic take on celebrating Christmas in your own way. For Steve’s, we created a Christmas film that celebrates the freedom to be yourself, especially during the holidays.In an imaginary city inspired by New York, a ballerina, an astronaut and a crocodile – the same characters from the Legacy photographic campaign – move through three parallel Christmases, each with its own rhythm and style. Three worlds that observe one another, brush past each other and, for a brief moment, meet.What brings them together is the same pair of Steve’s, interpreted in completely different ways. The film was created entirely using artificial intelligence, as a natural extension of the visual universe of the Legacy campaign, blending fashion, imagination and irony into a story of authenticity, diversity and respect – values that define Steve’s independent and sustainable identity. Agency: Glue ALL WORKS INDUSTRIAL RELATED WORKS 112 – Numero Unico per le emergenze Ripet | Social Activation Veralab | Perfectly Imperfect
Ripet | Social Activation
Ripet | Social Activation Community Branded content How can recycling be told in a way that is clear, impactful and close to people’s everyday lives? For Ripet Srl, we designed and coordinated a social activation in Sanremo with the goal of turning a complex issue into a simple and engaging message. To strengthen the project, we involved The Sea Republic: its daily connection with the sea and its concrete commitment to protecting it gave the campaign the credibility it needed to reach the right audience. Three reels turned recycling into an accessible, tangible story: not theory, but everyday actions brought to life through the direct language of social media. A teamwork effort that carried Ripet’s message right where plastic should never end up: the sea. Playlist 3 Video Reel 1 0:16 Reel 2 0:16 Reel 3 0:16 ALL WORKS INDUSTRIAL RELATED WORKS Ripet | Social Activation Veralab | Perfectly Imperfect FIGC | Questa è la Nazionale
Steve’s | Time is Fluid
Steve’s | Time is Fluid Fashion Commercial Branded content Movie Legacy Campaign Time is fluid: it flows, shifts, transforms.From this idea was born the launch video for Steve’s Legacy collection, where the sneakers take center stage as a symbol of constant movement across different spaces and eras. We gave shape to the creative concept by turning it into a layered visual experience: custom-built sets, contrasting aesthetics in dialogue with each other, and camera movements designed to capture the natural flow of images. Alongside the video, we also produced a series of photographs that amplify the narrative and strengthen the campaign’s visual identity.A production that combines technical precision and narrative research, giving every detail its place in the story. CreditsConcept: Glue AI StudioDirector: Greg FerroProduction: Officina38 ALL WORKS INDUSTRIAL RELATED WORKS Veralab | Perfectly Imperfect FIGC | Questa è la Nazionale 250° anniversario Guardia di Finanza
Veralab | Perfectly Imperfect
Veralab – Perfectly Imperfect Community Commercial Branded content Movie The commercial that aired during Sanremo 2025! Perfectly Imperfect is the Veralab commercial created for the campaign that aired on TV during Sanremo 2025. It is an integrated communication project designed to reach a broad and diverse audience through a multichannel strategy that combined television, digital, and Out Of Home, achieving massive coverage and a strong visual and emotional impact. The commercial was entirely filmed in Turin, with shoots taking place in four different locations – each carefully selected to enhance the aesthetics and message of the campaign. The production required detailed planning and strict control over all logistical and organizational aspects. A team effort that brought out every detail to maximize visibility and impact. Creative agency: Dentsu Creative Italy Production House: Casta Diva Director: Enea Colombi Client: Veralab ALL WORKS INDUSTRIAL RELATED WORKS FIGC | Questa è la Nazionale 250° anniversario Guardia di Finanza Officina38 Showreel 2023
Steve’s | The New Origin
Steve’s Fashion Commercial Branded content Movie The New Origin When we say sustainable fashion, we say Steve’s! A young and dynamic start-up from Turin, Steve’s has entrusted Glue Agency and us with the production of photo and video content for their communication channels. Like “The New Origin”, the latest film we created for them: a visual journey that highlights the authentic and sustainable style of Made in Italy. The stars? Sneakers made from apple-skin, derived from the waste of apple farms in Trentino. Innovation, ethics, and design, all in one story. Perfect for anyone who wants to wear craftsmanship, style, and sustainability. Agency: Glue Production: Officina38 Editing: Margherita Chiatti ALL WORKS INDUSTRIAL RELATED WORKS FIGC | Questa è la Nazionale 250° anniversario Guardia di Finanza Officina38 Showreel 2023
Omega Speedmaster
https://vimeo.com/manage/videos/943134914 Omega Speedmaster Fashion Tech Commercial Branded content Corporate Many VIPs for the Omega Speedmaster Collection! We produced this video for the launch of the Omega Speedmaster Collection. The footage was taken during an event that featured numerous stars from the worlds of cinema, fashion, and music. Enjoy watching! Directed by Mutant DP: Lucas Hofer EP: Anna Frandino 1AC: Matteo Canzano Gaffer: Stefano Mattiocco Production: Officina38 Edit: Giorgio Nasti Color: Blanca Monagas OMEGA Art Director: Samir El Bourachdi ALL WORKS INDUSTRIAL RELATED WORKS 250° anniversario Guardia di Finanza Officina38 Showreel 2023 Ripet | Dire, Fare, Riciclare
Dance & Drive
Dance & Drive Industrial Sport Tech Commercial Branded content Corporate Mood film Emotions in motion in this mood film that merges dance and the automotive world. Using a drone, we were able to recreate the dancer’s movements in a stunning flight over the mountains. Direction and creativity: Glue Dancer: Emma Frandino ALL WORKS INDUSTRIAL RELATED WORKS 250° anniversario Guardia di Finanza Officina38 Showreel 2023 Ripet | Dire, Fare, Riciclare
Officina38 Showreel 2023
Officina38 showreel 2023 Community Fashion Food Health Hôtellerie Industrial Sport Tech Commercial Branded content Corporate Graphic animation Tutorial Movie Here is the new showreel of Officina38! A video journey through our works of the last times. From the set with the great Orietta Berti to the campaign on road safety of Autostrade per l’Italia with Giacomo Giorgio, passing through athletics fields, Formula1 slopes, volleyball courts alongside athletes and athletes at the top… …and more beaches, kitchens, theatres, factories. We worked in every location and used the most disparate shooting techniques to talk about #food #fashion #sport #tech and tell the projects and brands that in recent years have entrusted us with their stories to tell. Find out more at our Works page. ALL WORKS INDUSTRIAL RELATED WORKS MM Construction Autostrade per l’Italia | Campagna sicurezza stradale Autostrade per l’Italia | Mestieri
Ripet | Dire, Fare, Riciclare
Ripet | Dire, Fare, Riciclare Community Industrial Tech Commercial Branded content Corporate How easy is it to recycle PET bottles?With Ripet eco-compactors it is easier to do than to say! After the animated tutorial, with Ripet we chose to show in a fun way how to deposit plastic bottles in smart machines that make recycling more efficient and sustainable. A series of funny gags with the brilliant direction of Alessandra Cataleta and the sparkling performance of Beppe Vetti, to show that good habits can really be incorporated… at any time of the day. Given the popularity of the Serial Recycler character introduced in this video, we have created additional episodes of the series for Ripet’s website and social media. Enjoy watching! Produzione: Officina38Post produzione: Officina38Regia e creatività: Alessandra CataletaAttore: Beppe Vetti ALL WORKS INDUSTRIAL RELATED WORKS 250° anniversario Guardia di Finanza Officina38 Showreel 2023 Ripet | Dire, Fare, Riciclare
Fiorentini | Spot peanut butter
Fiorentini: Spot peanut butter Food Sport Commercial A typically American product, ready to conquer even our own palates: i’s peanut butter, which Fiorentinihas launched on the Italian market with a new advertising campaign. The TV spot, for which we took care of the service, is set at the PalaFenera in Chieri. The main character isAlessia Mazzaro – European champion with the senior national volleyball team – together with the young Camilla, new promise of Chieri 76 Volleyball society. The commercial got on air during summer 2023 on the main TV, generalist, satellite and digital broadcasters. Sport and delicious food: an explosion of spatial energy, in the commercial as on the set! Credits: Agenzia: No srlDirettore Creativo: Fulvio NardiCasa di produzione: ChocolatProducer: Daniele VenturaMusica: Massimiliano Pelan (Peluz)Agenzia Media: Flag Media ALL WORKS FOOD RELATED WORKS Ferrari F1-75: Beauty Car Guinness – Terzo tempo Puma social